Carl Thoren

China: Room 303, No. 70 Building, Yuan Yang Tian Di, Ba Li Zhuang Xi Li,
Chao Yang District, Beijing, 100025, China

US: 3425 Shadowbrook Lane, Vero Beach, FL 32966

Email: carl@carlthoren.com

Objective

To write creative and effective copy for companies competing in international markets.

Skills

Experienced in providing all kinds of high-level marketing materials, including direct mail, web, in-store collateral, and other customer-facing material.

  • Extensive copywriting experience
  • Background in Graphic Design

Relevant Employment History

2008–present: Freelance Copywriter, Beijing, China

  • Clients include Landor Associates, Hill & Knowlton, Microsoft, and Trans-PR.

2005–2008: Copywriter, The Kessler Group, San Francisco, CA

  • Created concepts and copy for this direct-response agency specializing in the financial industry. Worked with major brands, including Washington Mutual, GE Money, Sears, PetSmart, Better Homes and Gardens, and Lexus.

2000–2005: Art Director, Marketing Services Group, Providian Financial, San Francisco, CA

  • Conception, design, and production of direct mail and e-mail solicitations, the corporate newsletter, posters, brochures, logos, and banner ads

1997–1999: Designer, San Francisco Bay Guardian, San Francisco, CA

  • Advertising design & production for print and web
  • Design of promotional items including postcards, flyers & brochures

1994–1997: Production Artist & Web Coordinator, Isthmus Newspaper, Madison, WI.

  • Design & production for print and web
  • Wrote weekly columns for the web site & occasional reviews for the weekly paper

1993: Copywriting Intern, UW Press Marketing Dept. Madison, WI

  • Worked with Marketing Director to write catalog, book cover, publicity, and ad copy

1991: Technical Proofreader, Allen Press, Lawrence, KS

  • Proofread scientific manuscripts for this publisher of scientific and scholarly journals

Education

B.A., English, The University of Kansas, Lawrence, KS. May 1991.

  • Other studies included Philosophy, Classics, Art History, Russian, and French

Volunteer

2006–2008: Tutor, 826 Valencia, San Francisco, CA

  • Helped students of all ages develop their writing skills and educational performance

Activities and Interests

Many, including travel, photography, hiking, history, literature, and screenwriting.