Carl Thoren

Marketing, advertising, and communications professional with skills in copywriting, design and web development.

Communications Manager/Project Manager
The PAE Group Beijing, China 2010–2012

Played a wide variety of roles within this company which builds and owns businesses.

Part of a three-person team tasked with spearheading innovation, business creation, and idea management
Developed a product for Apple’s iMac and produced samples for test sales; project included everything from writing a business plan and preparing financial statements to sourcing, production, and marketing
Assisted with the creative development of a branded iPad “smart comic,” SitCom, magazine-style morning show, and several short branded films
Developed communications, branding, and marketing plans
Researched, submitted, and developed business ideas and models
Provided feedback on business plans submitted to the company and proposed improvements
Prepared pitches and presentations
Wrote, designed, and developed websites for HQ and operating companies

Copywriter/Consultant

Thoren Marketing Beijing, China 2008–2011

Clients included Landor Associates, Hill & Knowlton, and Trans-PR.

Wrote for international companies such as BEA, China Union Pay, Haier, Axiata,
Chery Auto, Volvo, and Malapit bank
Started and ran PPC ad writing service for small businesses
Edited Chinese to English translations
Most impressive accomplishment: Writing the tagline for Haier International,
“Inspired Living”

Copywriter

Kessler Group San Francisco, CA 2005–2008

Created concepts and wrote copy for direct-response agency specializing in financial services.

Part of a team that generated millions of dollars in revenues using direct marketing
Worked with major brands, including Washington Mutual, GE Money, PayPal, Sears, PetSmart, Better Homes and Gardens, ESPN, and Lexus
Wrote direct mail letters and email, POS brochures, PPC ads, and marketing material
Helped create pitches for new business, successfully bringing in new clients

Art Director

Providian Financial San Francisco, CA 2000–2005

Conception, design, and production of direct mail and e-mail solicitations, corporate newsletters, posters, brochures, logos, and banner ads.

Other positions

Designer, San Francisco Bay Guardian San Francisco, CA 1997–1999

Production Artist and Web Coordinator, Isthmus Newspaper Madison, WI 1994–1997

Copywriting Intern, UW Press Marketing Dept. Madison, WI 1993

Technical Proofreader, Allen Press Lawrence, KS 1991

Education

University of Kansas — B.A. English, 1991

Skills

Adept at finding creative solutions for both business and marketing needs
Experienced in creating high-quality marketing materials, including direct mail, web,
in-store collateral, and other customer-facing material
Making brand attributes come alive through storytelling
Naming and taglines that express brand values
Web development skills using WordPress as a CMS
CSS and html coding ability

Interests and Activities

Resume