Kessler Group

Pitches and concepts


PetSmart VIP Booklet

This booklet was designed to invite PetSmart executives to apply for the new PetSmart Visa after a partnership between PetSmart and WaMu had been completed.

Fox Entertainment Rewards

This concept board and direct mail package were created to show Fox Studios potential directions for the new Fox Entertainment Rewards Visa Card.

Welcome kits

WaMu Home Loan Welcome Kit

This Welcome Kit was designed for new home loan customers. I like the folksy tone, and I love the die-cut rooftops.

Direct mail


Super Card

I was part of a team that tried to come up with new Direct Mail ideas for WaMu. My Art Director and I came up with this concept, which features a pull tab on the back of the envelope. The Super Card idea is a simple way to communicate the powerful benefits of the card.

Brochures, buckslips, and inserts

Bonus Bucks inserts

These inserts were all part of an ongoing campaign to encourage WaMu cardholders to use their card in order to earn more cash back.

Motivational posters

Enhancement services

I like the simple, colorful design and fun headlines of these posters, designed to whip up enthusiasm at call centers.

Newsletter

Employee profile

This short newsletter article is about a colleague’s art work. It appeared in an issue of the Kessler newsletter, The Bridge.